{"id":24269,"date":"2023-05-20T16:13:23","date_gmt":"2023-05-20T16:13:23","guid":{"rendered":"https:\/\/hradev.connexionpoint.com.au\/?p=24269"},"modified":"2023-06-02T00:01:50","modified_gmt":"2023-06-02T00:01:50","slug":"how-to-write-a-winning-job-advertisement","status":"publish","type":"post","link":"https:\/\/hradev.connexionpoint.com.au\/?p=24269","title":{"rendered":"How to write a winning job advertisement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24269\" class=\"elementor elementor-24269\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0505bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0505bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28ee58a\" data-id=\"28ee58a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da3bcbf elementor-widget elementor-widget-text-editor\" data-id=\"da3bcbf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2>How to write a winning job advertisement<\/h2><p>\u00a0<\/p><p>Now more than ever you need to be diligent and focused on recruiting the right employees.<\/p><p>It\u2019s a tough market out there with candidates taking the pick of the roles and often negotiating a remuneration package well above the market rates.<\/p><p>So, what will help you identify and attract the best candidates when you have a vacancy?<\/p><p>Here are a few handy tips to make the process a little easier<\/p><ul><li>Make sure your advert is mobile friendly \u2013 around 70% of job seekers search this way<\/li><li>Your job title needs to be relatable \u2013 use common words that are easily recognisable and understood i.e. Office Manager rather than Office Guru<\/li><li>Break your advert down into defined sections that are easy to read \u2013 Title, About the company, About the role, Duties, Skills &amp; Experience, Culture, Benefits and How to Apply<\/li><li>Make sure your advert clearly reflects the day-to-day role. Ask someone else to read your draft and tell you what they would be doing in the role. Use their feedback to fine tune your advert.<\/li><li>Make sure your advert reflects the position description and outlines the major duties and responsibilities in 4-6 bullet points. Write them in order of importance.<\/li><li>What\u2019s in it for me? Put yourself in your candidate\u2019s shoes \u00a0\u2013 what would attract you to the advert and the role? Culture, flexibility, strong team focus, remuneration, bonuses etc.<\/li><li>Highlight all the benefits of the role and company as well as developmental opportunities.\u00a0<\/li><li>Use positive words to encourage job seekers to keep reading. Words like creative, friendly, team orientated, reputable, progressive, innovative, acclaimed.<\/li><li>Avoid negative words such as little, staff, perhaps, maybe, small, position.<\/li><li>Include your name, email address and mobile and invite potential new employees to contact you with questions. Whilst at first you may feel this is a time waster, you may just speak to someone who sounds perfect! You can really hear \u201cmotivation\u201d over the phone.<\/li><li>Spell check \u2013 nothing worse than seeing an advert that asks for \u201cattention to detail\u201d yet has a typo. Last time we did a job search for a \u201cManger\u201d there were 277 listed! We wouldn\u2019t apply for a manager role like that. Would you?\u201d<\/li><\/ul><p>Sally Garner has decades of successful recruitment experience. Proactive recruitment practices, the development of specialised talent communities and utilisation of technology and automation have proven key to gain the best results and build strong teams in tough markets. HR Advice Online run workshops and training programs to support businesses in best practice recruitment.\u00a0<\/p><p>Please contact us at\u00a0advice@hradev.connexionpoint.com.au.au\u00a0or 1300 720 004 for further information.<\/p><p><em>Information in HR Advice Online guides and blog posts is meant purely for educational discussion of human resources issues. It contains only general information about human resources matters and due to factors, such as government legislation changes, may not be up to date at the time of reading. It is not legal advice and should not be treated as such.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to write a winning job advertisement \u00a0 Now more than ever you need to be diligent and focused on recruiting the right employees. It\u2019s a tough market out there with candidates taking the pick of the roles and often negotiating a remuneration package well above the market rates. So, what will help you identify [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":25268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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